Richard is just a big sissy cat. The king of the jungle doesn't growl, he moos. I should probably be happy that his growler still works. After all, Richard is 50-60+ years old. His growler is accessed by pulling a metal ring on his back just below his mane. When you let go, he roars. Or moos.
What were toy makers thinking? Let's confuse the hell out of kids. Lions go moo and cows go raaawwwrrr. Yeah, that's a great zoology lesson.
On a related note, Moxie puts Richard's size into perspective. She's a 65 pound American Staffordshire Terrier, aka, the American Pit Bull Terrier. She looks like a Boston Terrier next to Richard.